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Digital Marketing

4Slash is home to some of the world’s most talented digital marketing experts who deliver standout work across SEO, Paid Media, Content Marketing and Design & Development. Try anything from the wish list and we bet you won’t go anywhere else.

Paid Search in Digital Marketing

In digital marketing Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term. Browse our Paid Search packages and products to engage with our Paid Search managers.

Search Engine Optimization in Digital Marketing

Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

naviagation design

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts. Check out our SEO plans below.

navigation design


Features

COMPARE PACKAGE FEATURES

Keywords to Rank

Guest Posting

Social Media Sharing

Back linking

Site Analysis 

Optimizing Content

Meta Tags & Minifying CSS

Site Speed optimization

Images optimization

Keywords Deep Research

Title Tag Optimization

Google My Business Setup

Social Media Pages Setup

Google Webmaster & Analytics

Trust pilot business setup

Info graphics Submission

Duplicate Content Checking

Competition Deep Analysis & Audit

BASIC

£199/PER MONTH

3 Keywords

1

5

200

Standard


£319/per month


8 Keywords

3

50

350

Professional

£499/per month

15 Keywords

6

200

500

Content Marketing in Digital Marketing

Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

Browse our content marketing packages and products to engage with our content writers.

Email Marketing in Digital Marketing

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic

Browse our Email marketing packages and products to engage with our email marketing strategists.

Mobile Marketing

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.

From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.

Browse our Mobile marketing packages and products to engage with our app promotors.

Marketing Automation

Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.

When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.

ALA CARTE MARKETING