Animated video is a fetching instrument that can help you tell your story more in a big picture. According to the survey 65% of the people are visual learner and 90% of the information is visually transmitted to the brain. According to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text. See for yourself: which of the two images is easier to comprehend?
At the time, Facebook averages more than 4 billion video streams every day. According to the picture superiority effect that based on the notion that “human memory is extremely sensitive to the symbolic modality of presentation of event information that’s why Pictures and images are more likely to remember than words.
Here’s some statistics that will make you want to use more video in your marketing:
- Including video on a landing page can increase conversions by 80%
- After watching a video, 64% of users are more likely to buy a product online
- 1/3 of all online activity is spent watching video
- 50% of executives look for more information after seeing a product/service in a video
- YouTube users watch more than 3 billion hours of video per month, according to YouTube.
Video can also lead directly to sales. Studies shows that 74% of users who watched an explainer-video about a product subsequently bought it. Video content is likely to engage us and ignite emotions. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions said: The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
When we talk about elite people in the audience, You Tubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, and better start crafting your exciting product 1 minute long HD video by contacting 4slash.
VIDEO APPEALS TO MOBILE USERS
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
ANIMATION KEEPS VIEWER’S ATTENTION
Internet users have short attention spans and will only spend this much time on a video or an article. It sparks conversations and makes your audience want to follow the story. Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.
Animated video brings concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time. With the help of animation, you can show how mechanisms and processes work.
A great example of using animation for explanation is TED-Ed .If you are not signed up to their YouTube channel yet, it’s just about time. It has over 3 million subscribers and is one of the most popular educational channels on YouTube. Most videos created by the team use animation. It simplifies otherwise difficult topics like how the food you eat affects your brain or the physics of the “hardest move” in ballet.
One of the major advantages of using animation for your social media channels is that it is less expensive than live videos. Video production would involve spending thousands of dollars. Searching for a spokesperson, actors, shooting and cutting the film. Instead, you just need a fraction of this effort to create a perfect animated explainer video.4slash is providing 1 minute long HD video in affordable rates.